ANI Skincare was founded when Joanna started making ethical skincare products as Christmas gifts in 2012. When people asked to replenish their gifts, she stepped up production and took a stall in Cirencester’s charter market in the Cotswolds. Several seasonal pop-up shops followed, accompanied by a thriving online trade shipping across Europe, the US, and Australasia. In June 2021, ANI Skincare opened a shop in Stable Yard in Cirencester.
They have won several industry awards, including Free From, Beauty Bible, Global Green Beauty, Natural Health Beauty Award and Green Parent Natural Beauty.